Poketo! Idea Book

Published May 11, 2010 by Molly

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This Idea Book from Poketo is a tiny example of design genius. The pocket-sized notebook contains 128 pages total, half of which are butter-cup yellow graph paper and the other half of which are ingeniously designed to foster idea-making: a box in the top center of the page contains a space in which to write a Main Idea, while the surrounding boxes are to be used for brainstorming ancillary details. Rad!

Poketo is full of similar treasures: cherry-red Oktomat Cameras, ingenious Upcycled Suit totes, and fancifully illustrated wallets, to name a few. The company was founded by Ted Vadakan and Angie Myung and its name has the cutest origin story we’ve ever heard: “Poketo” is derived from a mispronunciation of the word, “pocket” propagated by Angie’s grandmother. We love it!

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