JoengMee Yoon’s Pink & Blue Project

Published September 2, 2009 by Graham


Korean photographer JoengMee Yoon’s Pink & Blue Project was prompted by his own five-year-old daughter, whose obsession with pink was so strong that she refused to wear any other color, and insisted on playing with only pink toys. It wasn’t long before Yoon discovered other children (and parents) with the same spellbound affliction, building identities around the single color that corresponds to their gender. Crossing boundaries of nationality and socio-economic status, Yoon’s project starkly examines the state of childhood under globalization, where prefabricated ideals and desires are marketed to children from birth.

Via Beautiful/Decay.


  • Facebook
  • Digg
  • MySpace
  • Tumblr
  • StumbleUpon
  • TwitThis
  • E-mail this story to a friend!

Tags: , , , , , , ,

3 comments so far

  1. karmen says:

    Ah, that little boy is making my ovaries squelch. Took me a while to find the little booger in the pink picture.

  2. Hannah JV says:

    The images in this collection remind me of “Waste Not”, an installation by Song Dong that is currently showing at MoMA. By literally bringing everything to the table, these images – like Waste Not – say more about the subjects than any blurb could.

    Also, I agree with Karmen – my loins are aching.

  3. Ricky Irvine says:

    We saw these images (the series) on display at an airport this summer.