Here’s the deal: Tiny Masters of Today is the type of band you might want to write-off as a novelty act at first glance. That would be a mistake. Yes, they’re barely out of their tweens and they look like a Sonic Youth tribute group (Sonic Youth²), but this brother and sister digital DIY duo deserve to be taken seriously– in a rock duel, they’d blow away the majority of their thirty-something musical contemporaries, with talent and spunk to spare.
Ringing endorsements from the blogosphere, David Bowie and NME led to musical collaborations with Jack White, Kimya Dawson and Where The Whild Things Are songwriter Karen O, who co-directed the awesome zombie-themed video for “Hologram World.” The band is about to unleash their ridiculously fun sophomore album onto America, proving that reports of an entire generation’s cultural demise at the white-gloved hands of Radio Disney have been greatly exaggerated. Contradicting the focus-grouped somnolescent sounds of corporatized kid-pop, Tiny Masters of Today heralds scholarly musical exploration as much as the exuberant, grimy silliness of youth. Check out their new video, “Skeletons.”